Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly Hilton Melbourne South Wharf. The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition, the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels.
The company places marketing emphasis on both business travel and leisure travel with locations in major city centers, near airports, convention centers, and a number of vacation resorts and leisure-oriented hotels In popular vacation destinations around the world. Hilton hotel corporation define itself as brand management company devoted to taking care excellent care of its guest who collectively took over 50 million trips accounting for over million rooms nights in the United States each year. But the firm also catered to the needs of hotel owner and estimated that there were several billion dollars of real estate invested in the Hilton brand. Hilton Hotel Corporation built their nervous system, comprehensive, Integrated infrastructure which Is called Once.
Please join StudyMode to read the full document. With this strategy came not only new opportunities but also large elements of risks and competition. In view of this, it is important to understand market needs and develop marketing strategies in tune with creating customer value for long-term performance. Therefore, opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized.