Coopers Brewery PESTEL / PEST / STEP Analysis & Solution / MBA Resources
Managers at Coopers Takeover need to examine three inter-related environments in order to come up with an effective strategy. This case is about how Coopers Brewery, a very small family-owned fourth generation family business, fought off a determined takeover bid by an international brewer. Although the takeover bid formally began in , it had its origins in , so the case illustrates how and why organizations get involved with each other and how that can play out in unexpected ways later on.
John Cooper had spent the last five years working for Standard Holdings, an early stage business development and private equity arm of the Standard Group of Companies Standard. Cooper had benefitted greatly from the rich mentorship that Standard's founder, Alan Kirkpatrick, provided. Cooper grew the confidence to fully exploit his potential and subsequently decided to leave Standard to incorporate his own consulting company.