By Mark Emmons. In fact, 50 percent of all U. That figure will climb to 75 percent by Organizations are still struggling to figure out how to communicate with this huge segment of workers. The world will move on and your employees may, too. But a lot of the problem gets projected on the young professional.
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View our live consumer panels and proprietary research studies. Brenda Hurley , Executive Vice President. There has been plenty of talk over the years about how the millennial generation is different from the rest and why it's important for companies, politicians - everyone to care about them. We partnered with The Agency, an integrated strategic communication firm within the University of Florida's College of Journalism and Communications, to create a unique research community targeting millennials called Mavy. Mavy is a unique community which allows marketers to understand what millennials think about their brands in an environment developed specifically for them. Following are some best practices to effectively conduct research with millennials. It's important to note that for many methods and tools used in research, most are appropriate for all audiences or generations.
Stereotypes about Millennials, born between and , depict them as self-centered, unmotivated, disrespectful, and disloyal, contributing to widespread concern about how communication with Millennials will affect organizations and how they will develop relationships with other organizational members. Among many functions of communication in organizations and work groups, including information sharing, decision making, influence, coordination, motivation, and identification Cheney et al. In particular, communication that reveals shared values and reflects common commitments to organizational goals enables coworkers to forge and sustain productive relationships in organizations Herriot Communication can also have direct and indirect effects on team and organizational performance Greenbaum and Query They also have been depicted as lacking in loyalty and work ethic Marston
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