This philosophy was the key ingredient to an effective and well developed operations management capability which gave the Where by the founder is Tony Tan CakTiong. How did a local jolly red bee Jollibee Foods Corporation A From the brief description in the case, ascertain the underlying structure and economics of the fast food industry. The fast food industry began in California and spread throughout the world.
In: Other Topics. Executive Summary Founded in , Jollibee Foods Corporation became one of the biggest restaurant chains in the Philippines. Jollibee offered American style fast food that was prepared according to Filipino taste. Jollibee became a sensation in the Philippines and a regular destination for the locals. However, Jollibee decided to go international, with hopes of expanding fast food operations into Asia. The company faced serious challenges with their international expansion.
Introduction 3 II. Business Objectives 5 VI. Key Strategies 6 VII.
International Division that Tingzon inherited, where and how should Jollibee expand next? Assessment: Jollibee Foods Corporation recognizes that a reconfiguration of its international strategies will assist the company in embarking on a plethora of opportunities outside of its existing markets. New Guinea, Hong Kong, and the United States offer the chance for the company to grow its brand globally, but success is not guaranteed.