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Chic soap case study

In: Business and Management. Target market can be further segmented according to age, working status, weather or season. Moreover married men are also potential customers as they would buy the product as a gift. Special gift packaging would be attractive, maybe a non-polished, light in colour wooden box containing an organic irregular Loofa textured at the sides, and an organic foot scrubber in addition to 5 bare bars of Chic Soap featuring different aromas having regular shapes rectangular, circular, or square. On top of physical outlets Chic Soap would design a website named after the brand to give information about skincare, beauty, mainly for feminine website, which have a portal where customers can buy products directly to their door step with cash on delivery option, or gift packing. Excessive visual ads containing a clear picture of the perfume dripping concentrated extract into the soap with the Chic Soap logo large at the side.
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Chic Soap Distribution Channels

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Chic Soap Distribution Channels - Words | Education Index

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After being aware of a certain product, the customer would try it; thus generating sales for the company. Since Flare has launched a new scent every two to three years, as we near it is time to make a decision if we are ready for a new launch. In we positioned ourselves in the young and chic category with the launch of Natural. Savvy is our fragrance ready for launch, its scent has been seen as stylish, upbeat and classy. It distributes through a diversified network of retail, wholesale and licensing channels worldwide.
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