Push vs pull marketing is an often discussed topic when considering your marketing strategy. In this Morningscore article, we explore those two terms and how implementing each of them will benefit your company. Your potential consumers are using less physical media and more digital media by the day. Because of that, many companies even rely solely on digital marketing activities to reach consumers at the right time. In the digital world, however, there are plenty of marketing channels which can influence your strategy — Facebook Advertising, Search Engine Optimization , Google Ads prev.
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Do you read social media marketing case studies for inspiration? You might not have their budget, but you can always gain inspiration from their campaigns. Mercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA.
But a bunch of well aimed marketing case studies can often tip the scales in your favour. We published our first marketing case study back in and I quickly realised the power of case studies as a versatile and effective marketing tactic. You can see more examples of different implementations of this concept on our online marketing case studies page. Read the full case study here.