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Case study on merger of flipkart and myntra

He added: "Myntra is well-funded and did not need this, but we did need this merger to create a very powerful and deep fashion business. Flipkart is a leader in selling multiple product categories online and Myntra is India's leading fashion retailer with strong brand recall. The deal is the only one of its kind. Flipkart's earlier acquisition of electronics retailer Letsbuy has been widely seen as a forced exit by investors. The current deal appears to be win-win for both companies, and could be the making of a giant company, better positioned to address India's growing demand for online retail - one that could put up strong competition against rivals.
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Research Paper On Flipkart

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Research Paper On Flipkart - Words | Bartleby

Fashion is going to dominate this market and there is enough space and scope for both Myntra and Flipkart to grow in this industry. So why not do that and stay independent? While the fact-file of the deal is very clear regarding the employees, the entities and the market share; it leaves room for many more questions. What exactly triggered this deal and compelled Mukesh Bansal to say yes to this acquisition?
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Myntra Case Study

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The lessons of the past two years showed that apparel, unlike books and electronics, is a product category that requires specialization, deeper understanding of fashion, aesthetic presentation and experience, rather than volume-focused approach of Flipkart. Most of the discussions were to ensure that there is absolute alignment about the management autonomy. Flipkart has agreed to keep Myntra pronounced Mint-rah as a separate entity that will retain its website and continue to be led by Mukesh Bansal, co-founder Ashutosh Lawania and the rest of the current management team.

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