Fair Trade certification, a labeling initiative that offers better terms to producers and helps them to organize, aims to offer ethically minded consumers the opportunity to help lift producers in developing countries out of poverty. In a series of recent papers, I have examined the causes and consequences of Fair Trade certification. Since Fair Trade's inception in , sales of its certified products have grown exponentially. In , when data are last available, there were over 1, Fair Trade-certified producer organizations worldwide representing more than 1. This growth appears to be driven by socially motivated demand by Western consumers who are willing to pay more for coffee that is produced in a manner consistent with Fair Trade certification.
Fair Trade Coffee Swot Analysis
Case analysis paper - Fair Trade Coffee
Please join StudyMode to read the full document. There are a few risks associated with the fair trade movement; however, the benefits of sourcing fair trade are greater in terms of long-term sustainability. I propose that you collaborate with producers who have their fair trade certification to assist small-scale coffee farmers in poor countries to compete in large global economies, and ensure they receive a fair amount of wage to sustain their quality of life and alleviate poverty. The outcome of such action would be substantial; establishing equitable, long-term partnerships and mutual respect between Starbucks and less-developed nations is crucial for the prospect of business sustainability. Moreover, you may consider the fact that Starbucks is a successful, large company and should take on the
An Article On Fair Trade Coffee Essay
This is a Case analysis paper — Fair Trade Coffee. Instructions: Carefully read the cases. Completely answer each of the questions below in essay style. Be sure to justify each of your answers and use proper citation.
Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect , with the goal of achieving greater equity in international trade. These partnerships contribute to sustainable development by offering better trading conditions to coffee bean farmers. Fair trade organizations support producers and sustainable environmental farming practices and prohibit child labor or forced labor.