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Genericization thesis

A generic trademark , also known as a genericized trademark or proprietary eponym , is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or services , usually against the intentions of the trademark's owner. A trademark is said to become genericized when it begins as a distinctive product identifier but changes in meaning to become generic. This typically happens when the products or services which the trademark is associated with have acquired substantial market dominance or mind share , such that the primary meaning of the genericized trademark becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularised has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized trademark to describe their similar products, unless the owner of an affected trademark works sufficiently to correct and prevent such broad use.
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List of generic and genericized trademarks - Wikipedia

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The Growing Struggle between Trademarking and Genericization

Glosbe uses cookies to ensure you get the best experience. Log in. English English English. Examples Add. A trademark which is popularly used to describe a product or service rather than to distinguish the product or services from those of third parties is sometimes known as a genericized trademark.
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