In writing a customer service strategy there is a lot of thinking involved which is critical to the development of a strong service culture. I will study the customers and see what they expect from the organisation regarding their needs and wants. What problems can they encounter and are they solvable by the customer service representatives. For this past data of customer interactions will be analyzed.
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Essays on Customer Service. Essay examples. To manage and predict future growth as well as the profitability of a company it must understand its customers and its relationship with them.
Customers can be classed as internal or external. External customers include consumers or businesses who buy goods and services as well as suppliers to the firm such as agencies and lenders. Internal customers include colleagues, shareholders and other stakeholders. Word of mouth is a powerful method of marketing and a happy customer will most likely refer their friends and relatives to a company that they have had a good experience with. They will probably also be loyal and keep coming back.