Based in Germany Lufthansa is one of the biggest carriers in Europe. It has chosen the transnational strategy through which the company seeks to achieve global recognition. As any other business Lufthansa needed to expand outside Germany, its market was saturated and they needed room for expansion. Lufthansa Transnational strategy has been possible by the alliances with other carriers, great customer service and other partnerships. Lufthansa uses this strategy to continue with their strategic goals to become the top leader in Europe. In order to expand internationally Lufthansa has created strategic alliances with membership Star Alliance which is now the biggest of the global airlines alliances.
Lufthansa and Ryanair CEOs Lock Horns Over Airlines’ Futures
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