Home Thesaurus Proposal. Filters 0. Category: most common Unique synonym related antonym. Something, such as a suggestion, proposal, bid, or recommendation, that is offered:. An offer of marriage. Sports A system of assigning rookie players to professional sports teams.
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A business plan is a written document that describes in detail how a business—usually a startup —defines its objectives and how it is to go about achieving its goals. A business plan lays out a written roadmap for the firm from marketing , financial, and operational standpoints. Business plans are important documents used to attract investment before a company has established a proven track record. They are also a good way for companies to keep themselves on target going forward. Although they're especially useful for new businesses, every company should have a business plan. Ideally, the plan is reviewed and updated periodically to see if goals have been met or have changed and evolved.
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Last Updated: It was simple, whimsical, and fun to say. Importantly, it was also a far cry from the names of other technology companies at the time IBM, Cincom, Digital Equipment , giving it an edge on the competition from the get-go.
Two months ago, I used this column to suggest that we need to find a better term for business planning that doesn't conjure up fear and dread like the mention of a high-school paper or graduate thesis. Business planning is supposed to be about managing and steering a company. In the comments readers posted below that column, I saw several valiant efforts to suggest new phrases road map and business blueprint, for example. But I ended up agreeing with several people who disagreed with my basic thesis.