Case Study on Consumer Behavior: Gillette - MBA Knowledge Base
Please join StudyMode to read the full document. All of the surveys that were given, were at random and were not explained prior to giving the survey. Most people completed the first part of the survey quicker than the second half because these questions require more thinking of themselves and their own attitude toward relationships. All of the interviewees were categorized to be Type 1 personality. Although they all were neutral or agreed to being comfortable with close ones and not feeling insecure with their relationships, more were comfortable than others. I believe the reason for this is because some of these individuals have random insecurities about their relationships, and gave a more negative response at times. This may result in all of these individuals as consumers being comfortable to the products they consume and possibly becoming dependent on these products.
Zara was founded 43 years earlier in Spain. It was originally a clothing company which diversified into other retail items catering to men and women. The company now manufactures and retails clothing and accessories for women, men and children with the distinction of managing the entire operations in house there by exerting greater control over costs and quality. The company swiftly responds to changing market trends and innovates rapidly to keep their customers engaged.
Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. It has become the focal point of any business. No commodities can move from a production point to a consumption point without putting the marketing machinery at work.